Shopping online is fast, convenient and opens up a whole new world of products and services. Yet, just like shopping in traditional retail stores, you need to be a smart consumer. Make the most of your cyber shopping experience with these tips for protecting your privacy, finding the best deals and dealing with unsatisfactory purchases.

Know Your Rights - The same laws that protect you when you shop by phone or mail apply when you shop on the Internet. Under the law, a company must ship your order within the time stated on its Web site. If no time is promised, the company must ship your order within 30 days. If they are unable to ship within the promised time, they must inform you and give you the option to cancel the order for a prompt refund.

Read the Fine Print - Before making a purchase online, take the time to read through the company's refund/return policy. Merchants are not obligated to accept items for refund, exchange or credit unless the item is defective or was misrepresented, but many have much more liberal return policies. Review product warranties and look for information about any restrictions, limitations or conditions of the purchase.

Maintain Your Privacy - Don't disclose personal information - address, phone number, Social Security number or email address - unless you know who is collecting the information and how they plan to use it. Read the company's online privacy policy or send an email asking them how they plan to use your personal information.

Get The Best Deal - Compare prices among a variety of merchants, check shipping and handling fees, and order early to allow plenty of time for shipment and delivery without additional rush delivery costs.